Grassroots football is teeming with captivating stories and compelling rivalries, making it a fertile ground for engagement and brand connection. At Striker Online, we recognize the immense potential for teams to leverage their content as a product and attract sponsors. In a conversation with Ian Barret of Bohemians FC Waterford, we explore the importance of social media, sponsorship, and content creation in generating revenue to support crucial aspects like player retention, volunteer recruitment, and facility development.